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12th-Mar-2008 08:26 am - Postcards
Lorraine writes
Two weeks ago I got my postcards for my booksigning. They were wrong. They weren't usable. They ended up in the trash. Two-hundred and fifty of them. The printer wouldn't make good. I could've flushed the money down the toilet.

Double_postcardUnfortunately, I ordered two different postcards from the same printer. I waited and waited and waited and finally the second order arrived yesterday. They are exactly what I ordered. They're perfect. But I'm soured on the company because they printed something that was obviously wrong and then they wouldn't even discuss how to make me happy.

I will never order from them again.

But I still need postcards to send out for my local signing. So I started hunting around on the Internet. My new postcards are supposed to arrive by Monday, but as they've already shipped, I'm hoping they arrive early--just so I don't have to go through the angst of worrying they might not be right. And there's a good possibility they won't. The rep didn't want the cover to sit on a black background--she wanted it to bleed off the edge. The problem is, the cover wouldn't FIT perfectly on that size. It was too big (cutting off part of the title and all of the author name) and I didn't want white space around the cover. So we made it smaller and plunked it in a sea of black. Which looks terrific on screen.

"But our cutting machine might wobble," said the rep.

Oh boy.

I gambled. The price was even better than the first one, and no one else could guarantee I'd get them before my absolute kill date. If I can get 80 good ones, I'll have to be satisfied. At least the printer rep contacted me to talk about her concerns--the first (very well-known to authors) did not.

The above postcard is what I'll send out in my library campaign, which can't happen until I get some Dead In Red reviews. *Sigh* Hurry up and wait--hurry up and wait.

I feel like I'm in the army.

10th-Mar-2008 08:15 am - The Dreaded Reviews
Lorraine writes
I've been giving myself an ulcer for the past couple of weeks, biting my nails and lying awake at night. Word of advice to the soon-to-be published: Don't have two books coming out within two months of each other if you can ever help it.

So, I stagger into the office this morning (which was 55F at the time), no socks on, to open my e-mail. I know, I know--I should've had a cup of tea first. Should've put on my big blue sweater. But nooooo--I had to open my e-mail and find:

Not one. Not two. But THREE REVIEWS!!!!!

And they're all GOOD!!! (Don't you just love Google Alerts?)

The biggest, was from today's Publisher's Weekly:

Murder Is Binding: A Booktown Mystery Lorna Barrett. Berkley Prime Crime, $6.99 (288p) ISBN 978-0-425-21958-4

Stoneham, N.H., the picturesque setting of the pseudonymous Barrett’s charming first in a new series, boasts a newly renovated main street devoted to a variety of bookstores. When Tricia Miles—mystery bookstore proprietor and city refugee—discovers her unpleasant cookbook store neighbor stabbed to death and a rare book missing, Tricia soon finds herself under the sheriff’s surveillance and dubbed the village jinx. Determined to clear her name and track down the stolen cookbook, Tricia enlists a few friendly locals to aid in her investigation. When her difficult older sister, Angelica, arrives unexpectedly, Tricia worries she’s in for another headache, but Angelica turns out to be a willing conspirator in Tricia’s search for answers. The mix of books, cooking and an Martini_3 engaging whodunit will leave cozy fans eager for the next installment.</em> (Apr.) </p>


Do you see a martini in my future???

Then I got two reviews for Dead In Red. Both reviewers read Murder On The Mind and loved it, so they were a willing audience. That said, I've been worried since the day I signed the contract that maybe I didn't spend enough time with the book. Maybe my editor should've been harder on the manuscript. Maybe I should've solicited more blurbs.... Yup, stomach acid is not my friend. Still...

"Humorous, fast-paced and full of surprises and emotion. Jeff Resnick is a great flawed sleuth ... psychic but his vision does not make things simple or easy, not one bit! Psychic answers are no substitute or short cut to investigation. His relationship to his brother Richard chafes him and also gives heart and depth to this mystery. A wonderful mix of hard edged characters and scenarios with a touch of heart moving details as well. There is no guaranteed easy resolution or happily-ever-after summation but wow, what a wonderful ending! Now ... when is the next Jeff Resnick mystery out? I'm hooked." (Merrimon Crawford)

AND...

"For me, Dead In Red by L.L. Bartlett has been the most anticipated book of the year. Yes, even more so than Sue Grafton's latest - which is saying a whole lot since Sue is my favorite contemporary mystery author. Honestly, I have been anxiously awaiting Dead in Red ever since reviewing the ARC of Murder on the Mind, the first Jeff Resnick mystery, a couple of years ago. I'm pleased to say that I wasn't disappointed. Thank you, Ms. Bartlett, for allowing us to once again share in the lives and exploits of your dynamic duo, Jeffrey Resnick and his half-brother, Richard Alpert, M.D." (Carol Ann Hopkins)


(You can read the complete reviews by clicking on the reviewers names.)

Is my angst over? No way. I'm crossing my fingers that there's either a PW, Kirkus, Library Journal and/or Booklist review in my future. Without one of those, the library sales will tank. So I'll just have a single martini.

I'll make a pitcher when/if one of those big four reviews comes through.

27th-Feb-2008 08:24 am - How can I spend more money?
Lorraine writes

First things first:  the LARGE PRINT rights have been sold for Murder Is Binding



YEEEE-HAAAAA! 



I don't actually get to see any up-front money, though.  The publisher applies it against my advance.  (All 15 cents of it.)  But that means if I sell enough copies, I'll actually see a royalty check.  (It took four books in one series before a friend of mine saw a royalty check.  She said it's a very nice feeling.)



Having two books come out in one year is proving to be...expensive.  Publishers don't cough up dough for promotion for mid-list authors.  It just isn't done.  They give you some nice exposure on their web site, and some bound galleys, and that's about it.



So it's up to me to come up with the cash for promotion. 



I've already had bookmarks made up for Murder Is Binding, and boy-howdy they are pretty!  I've also ordered postcards so that I can send them to people announcing the book.  And I've done a postcard that mentions both Murder Is Binding and Dead In Red.  I'm going to include them in my library campaign--and wouldn't you know, it's too late to add the ISBN for the large print edition (not that I have it yet).  Oh well. 



Bookmarks are also in the pipeline for Dead in Red, but I'm waiting for the reviews to come in before I do that.



After that, it's time to STOP spending money on promotion and time to buckle down and get the next book written.  Because without the book...there's no reason for promotion.

25th-Feb-2008 08:04 am - More Baby Steps
Lorraine writes
Dead In Red has shown up on WorldCat--that's the library web site that keeps track of where books are. It has also shown up on Amazon for pre-order. So far, they're only offering a 5% discount (same as they always offer for pre-order). Pre-orders can make a world of different to an author.

Author Mary Kay Andrews has been waging a fierce campaign to get her new book Deep Dish on the NYTimes Best Sellers List. In order to do that ... you got it! Pre-orders. The big lists don't really gauge sales, they gauge orders for books.

Now there's no chance in hell Dead In Red or Murder Is Binding will ever be best seller material. They're simply too "small." (That is, they aren't 400 page tomes. They aren't even 300 page tomes.) But that doesn't mean that pre-orders don't help. My publisher uses Amazon pre-orders to gauge what the demand for the book will be.

The problem is--they're a library publisher. They're expecting libraries (with deep pockets) to buy the book; their business model doesn't really take into account regular people. (A library needs a hardcover because paperbacks fall apart too quickly. They're good for maybe 5-10 reads. They figure a "popular" hardcover may be read 50+ times.)

Asking my readers to cough up $25.99 (you do get free shipping from Amazon) is asking a lot. Therefore, I'm asking that my readers ask their local libraries to order the book. But should you have an extra $26 kicking around, by all means PLEASE buy my book!!!

DirsmallNow that Dead In Red is up on WorldCat, libraries can order it. All you need is the ISBN ... and it just happens to be:

ISBN 10: 1-594141-640-3
ISBN 13: 978-1-594141-640-4

(Hint, hint.)
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